• Generate publicity and media exposure for athlete(s), brand, project, and/or company

  • Utilize existing wide ranging media relationships in a variety of genres to expand athlete exposure

  • Create positive awareness while creating strategies to manage negative situations including key talking points and consistent messaging

  • Consult on strategies, decisions and/or actions to avoid negative impact on athletes image and protecting athletes sponsors/partnerships

  • Utilize 16-year relationships at ESPN to gain athlete exposure through ESPN and X Games media platforms